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Business Architecture

As business architecture gains industry traction, organizations aim to enhance value delivery and customer experience. Despite widespread interest, many struggle due to early-stage maturity and deployment issues. Business Architecture Associates, Inc. (BAA) addresses these challenges, providing expertise to transform businesses by clarifying best practices and supporting in-house teams.



4 Days

Program Length
Upcoming Session

Scheduled by Demand

Join the Waitlist to be notified.

8:00AM - 4:30 PM

(Central Time Zone)

Virtual (Zoom)

Course Overview

With business architecture gaining the attention of businesses across a range of industries, the opportunity to introduce the discipline has never been better. Whether triggered by executive mandate or grassroots initiatives, businesses worldwide are seeking to leverage business architecture to streamline value delivery, improve customer experience or transform their business in other ways. Yet many organizations remain in the early stages of maturity and deployment. These challenges often stem from a lack of clarity of best practices and limited experience of in-house teams. This is where Business Architecture Associates, Inc. (BAA) can help change the dynamic.


BAA and its course offerings provide organizations with training to initiate, mature, or accelerate their business architecture programs. BAA was established by industry thought leaders Whynde Kuehn and William Ulrich as a vehicle for educating organizations in the practice and use of business architecture. While Ms. Kuehn and Mr. Ulrich are pioneers and thought leaders in the field, they are first and foremost practitioners. They have worked with a wide range of businesses to successfully establish and leverage business architecture to deliver business results. BAA is a Guild Accredited Training Partner® (GATP®), meaning its courses are aligned to the principles and approaches of the Business Architecture Guild® and A Guide to the Business Architecture Body of Knowledge® (BIZBOK® Guide).

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No Upcoming Session?

All training classes are NONREFUNDABLE within 14 days of the training’s scheduled start date.


Attendees who wish to cancel within the 14-day nonrefundable period will need to email Rami Lotay ( and give a detailed explanation as to why they cannot possibly attend.


Attendees may still be liable for payment in full pending review from our staff.

Cancellation Policy
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